Safe. Simple. Compact
LID’s mission is to help more city-commuters transition out of vehicle transport and onto bikes, moving towards a zero-emission urban society.
Many commuters elect not to cycle due to safety concerns. For commuters who do cycle, a common complaint is the inconvenience of helmets and their lack of style and comfort. LID has been specifically designed for these riders and potential riders.
The global population is rising, putting pressure on the transport systems in large cities, causing rising congestion and pollution. Additionally, worldwide obesity has more than doubled since 1980 and is now catching tobacco related fatalities as the Number 1 killer of adults.
Cities across the globe are embracing cycling as the natural off-set to these issues, with bike-share systems being implemented and cycle-lanes laid at an impressive rate. LID looks to embrace this movement away from a polluted urban society - to a more sustainable, healthy environment.
Created by an urban cyclist
LID Helmets is the vision of Sam Terry, its Founder. Sparked by his concern over the lack of helmet use on London's bike-share during his bike commutes, the idea to design a bike helmet, which combines convenience with safety and style, came to Sam in 2011. In 2015, Sam decided to fully dedicate his time to bringing LID Helmets to life.
Launching the first LID Helmet model in 2017, our ambition is to be the Number 1 urban cycle safety brand.
At LID, we have chosen to manufacturer our helmets from recycled expanded polystyrene - the main component for producing safety helmets. Although this is a more costly manufacturing process, working towards a sustainable future is an ethos at the core of the LID brand.
The polystyrene is initially used in packaging delicate auto parts by a leading US auto manufacturer. The packaging is then collected, compressed and reformulated into pellets which can be expanded to the required density for making our safety helmets. The impact absorption properties of the recycled EPS match those of the primary market option.